Which TotemAI Plan to Choose: Chat, Voice, Pro, Studio & Scale Compared

To figure out which TotemAI plan to choose, the honest approach isn't to scan the price column and scrape toward the cheapest one that'll hold: it's to look at your main channel and the complexity and size of your operation, and let that choose for you. TotemAI has five plans —Chat, Voice, Pro, Studio and Scale— and what truly separates them isn't how much usage they include (top-ups cover the spikes), but the complexity they resolve and the size of your operation: from a single agent to several orchestrated agents and the family-with-subteams structure, with more users, more calendars and more simultaneous calls at every step. Each plan fits a different stage of your business. This plan comparison tells you when Chat is enough, why Pro is the sweet spot for most small businesses, and when you genuinely need Studio or Scale, without getting it right by luck.

How to choose your TotemAI plan: the channel, complexity and size rule

Before comparing prices, start from a fact that changes the whole decision: every plan shares the same platform underneath. On any of them you get the unified inbox that brings together WhatsApp, Instagram, Messenger, SMS, email, web chat and calls; the Kanban-style lead board where the AI moves each contact based on how the conversation went, with no Zapier; the booking pages with sync to Google and Microsoft Calendar; WhatsApp and voice reminders; the built-in search; the native iOS and Android apps; and the setup done for you by the Totem team. What changes between plans is three levers: which channel the AI handles (chat, voice or both), how much complexity your operation resolves (from a single agent to several orchestrated agents, a RAG knowledge base and the family-and-subteams structure for multiple locations) and how big your team is (users, calendars, simultaneous calls and booking pages). Usage —minutes and messages— goes up from plan to plan too, but it weighs less in the decision: you cover the occasional spike with a top-up without changing plan.

That's why the question isn't "which is the best plan?" but "which is mine?" And you answer it with two more concrete questions.

One clarification that keeps the math straight before we go on: you pay a fixed monthly plan with an included pool of minutes and messages, and the AI's usage draws from that pool —the minutes it talks and the messages it sends count, whether the call comes in or goes out. So when you think "how much volume?", think about everything the AI will handle in a month; and if you come up short one month, you extend with a one-off top-up. We go deeper in how your usage is counted.

Chat (€49) and Voice (€99): the entry point by channel (prices plus tax)

The two entry plans each resolve one channel, and they're designed so you start without overpaying.

Chat, €49/mo plus tax, is for businesses that live on messaging. If your customers write to you on WhatsApp, send you DMs on Instagram or fill out a form, and the phone barely matters, Chat gives you the AI replying on your messaging channels —WhatsApp, Instagram, Messenger, SMS and web chat— right away, 24/7, with the lead board and booking pages behind it. A hair salon that gets nearly all its appointments over WhatsApp, a store that sells through Instagram, a service that captures leads through a form: that's where Chat does the whole job.

Voice, €99/mo plus tax, adds the piece that's hardest to cover by hand: the phone. The AI picks up the calls, answers in fluent, natural English and moves the lead based on the outcome. It's the plan for anyone whose livelihood depends on the phone ringing —an auto shop, a clinic, a restaurant— and who until now lost the calls that came in after hours or while they were with a customer. If you want to understand what a voice agent does under the hood before deciding, it's all in how much an AI voice agent costs and what's included.

Pro (€179 plus tax), the most popular: voice and chat with a phone system and Draft Helper

Here's the sweet spot, and that's why it's the plan most people choose. The reality for most small businesses is that they don't have a single channel: people call them and message them. A med spa gets calls and, at the same time, Instagram leads come in. A real estate agency gets leads from listing portals, WhatsApp and calls, even though Zillow and Realtor.com don't connect directly via API. For those businesses, buying Chat and Voice separately is chopping up something that works better together.

Pro, €179/mo plus tax, combines voice and chat in a single fee, and it's where the team really comes in: the phone system with one extension per person and the Draft Helper that drafts your emails so you just review them. It also adds multi-step cadences, multiple booking pages and more simultaneous calls. It's the plan most people don't leave, because it covers the normal day and the spikes without leaving you short halfway through the month.

If you recognize yourself in the third row —calls and messages at once—, Pro is your plan. Not because it's the one in the middle, but because it's the one that avoids the most expensive mistake: paying for two separate things that would do their job better as one.

Studio (€399) and Scale (from €799): advanced capacity and multi-location (prices plus tax)

The two plans above aren't "more of the same": they add capacity and complexity. Studio adds a RAG knowledge base, pre-call enrichment and custom agent prompts; Scale steps up to multi-agent orchestration, multi-location family and subteams, voice cloning and CRM sync via API. And yes, also more volume, users, calendars and simultaneous calls. They're for when your bottleneck stops being "can I cover the channel?" and becomes "can I keep up with the pace, the complexity and the locations?"

Studio, €399/mo plus tax, is the leap in the agent's capacity: a RAG knowledge base, custom prompts and pre-call enrichment, with far more minutes, messages, simultaneous calls and booking pages. The business that needs an agent that truly masters its field, or that already runs two or three locations, lives here without brushing up against the limits.

Scale, from €799/mo plus tax, is the summit: the maximum capacity and the family and subteams structure, built for groups and franchises that split channels across multiple locations and countries and want to see both the whole and each part. If you manage several brands or locations under one roof, this is the plan that keeps each subteam with its own numbers and you with the big picture. How channels, phone numbers and permissions are split across locations is explained in family and subteams: splitting channels across multiple locations.

The way to know whether it's time to move up to Studio or Scale is to look at usage, not ambition: if month after month you go over Pro's package, the higher plan works out cheaper per unit. How that usage is measured —minutes, messages and templates— is broken down in how usage and top-ups work.

Upgrading and scaling is dead easy: why over-buying doesn't pay

Here's the part that's most reassuring when it's time to decide, and the reason we insist on choosing for what you need today: changing plans is dead easy, with no paperwork, no questions and no penalty, because there's no lock-in. The plan adapts to you as you grow; you don't have to guess what your business will look like a year from now.

This flips the logic behind how almost everything gets bought. Over-buying "in case I grow" is money sitting idle every month waiting for volume that might arrive a year from now. Coming up short, on the other hand, is fixed in seconds the moment the volume calls for it. The asymmetry is clear: the mistake of choosing small is cheap and reversible instantly; choosing big is a silent drip on every invoice.

And there's one more escape valve before jumping a tier: if what you're missing isn't a whole plan but a single piece —a teammate, another booking page or some one-off extra—, you add it at a flat rate without changing plan. They're the same rates on every plan:

And if you're torn between paying month to month or by the year, you gain flexibility there too: the annual plan includes two months free and doesn't tie you down either, as we explain in monthly vs annual: the two months free and why there's no lock-in.

Not sure which plan you fall into? Tell us your channel and what your operation looks like, and we'll tell you with numbers, without pushing the higher one out of habit.